LONDON STOCK EXCHANGE

The London Stock Exchange is at the heart of global financial markets and is home to some of the best companies in the world.

The London Stock Exchange is one of the world’s oldest stock exchanges and we can trace its history back more than 300 years. Starting life in the coffee houses of 17th century London, the Exchange quickly grew to become the City’s most important financial institution.

SENSEX

Sensex is the common name for the Bombay Stock Exchange Sensitive Index. It consists of the 30 largest and most actively traded stocks, representative of various sectors, on the Bombay Stock Exchange.

The Sensex is generally regarded as the most popular and precise barometer of the Indian stock markets. It is the oldest stock market index currently in use.

The base value of the Sensex is 100 on April 1, 1979.

At irregular intervals, the Bombay Stock Exchange (BSE) authorities review and modify its composition to make sure it reflects current market conditions.

Guerilla Marketing

Guerrilla marketing, as described by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing). The ethics of guerilla marketing have often been called into question due to an alleged deceptive, misleading, or subtle nature of the campaigns.

It is up to the guerrilla marketer to be creative and devise unconventional methods of promotion. The marketer must use all of his or her contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity.

Levinson identifies the following principles as the foundation of guerrilla marketing:

Guerrilla Marketing is specifically geared for the small business.
It should be based on human psychology instead of experience, judgment, and guesswork.
Instead of money, the primary investments of marketing should be time, energy, and imagination.
The primary statistic to measure your business is the amount of profits, not sales.
The marketer should also concentrate on how many new relationships are made each month.
Create a standard of excellence with an acute focus instead of trying to diversify by offering allied products and services.
Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
Forget about the competition and concentrate more on cooperating with other businesses.
Guerrilla Marketers should always use a combination of marketing methods for a campaign.
Use current technology as a tool to empower your marketing.



DO YOU KNOW???????

While still used frequently by small businesses, Guerrilla Marketing has been used increasingly by fortune 500 companies, including General Electric, Yahoo!, Citigroup, Sony Ericsson and Nike.

DEMING

William Edwards Deming was an American statistician, college professor, author, lecturer, and consultant. Deming is widely credited with improving production in the United States during World War II, although he is perhaps best known for his work in Japan. There, from 1950 onward he taught top management how to improve design (and thus service), product quality, testing and sales (the latter through global markets). Deming made a significant contribution to Japan becoming renowned for producing innovative high-quality products. Deming is regarded as having had more impact upon Japanese manufacturing and business than any other individual not of Japanese heritage.


Deming was the author of Out of the Crisis (1982-1986) and The New Economics for Industry, Government, Education (1993).


When people and organizations focus primarily on quality, quality defined by the following ratio:

QUALITY = results of work efforts/total costs

then quality tends to increase and costs fall over time.
(b) However, when people and organizations focus primarily on cost, then costs tend to rise and quality declines over time.

KAIZEN

Kaizen (Japanese for "change for the better" or "improvement", the English translation is "continuous improvement", or "continual improvement.") is an approach to productivity improvement originating in applications of the work of American experts such as Frederick Winslow Taylor, Frank Bunker Gilbreth, Walter Shewhart, W. Edwards Deming and of the War Department's Training Within Industry program by Japanese manufacturers after World War II. The development of Kaizen went hand-in-hand with that of quality control circles, but it was not limited to quality assurance.

The goals of kaizen include

>>elimination of waste (defined by [Joshua Isaac Walters] as "activities that add cost but do not add value")

>>just-in-time delivery, production load leveling of amount and types

>>standardized work

>>paced moving lines

>>right-sized equipment

RED OCEAN AND A BLUE OCEAN

The "ocean" refers to the market or industry. "Blue oceans" are untapped and uncontested markets, which provide little or no competition for anyone who would dive in, since the markets are not crowded. A "red ocean", on the other hand, refers to a saturated market where there is fierce competition, already crowded with people (companies) providing the same type of services or producing the same kind of goods.

The Top Ten Software Companies in India

1 TCS LIMITED
2 WIPRO LIMITED
3 INFOSYS TECHNOLOGIES LIMITED
4 SATYAM COMPUTER SERVICES LIMITED
5 I-FLEX SOLUTIONS LIMITED
6 TATA INFOTECH LIMITED
7 CMC LIMITED
8 MPHASIS BFL LIMITED
9 MASTEK LIMITED
10 NIIT LIMITED